Market segmenatation Essay Example | Topics and Well Written Essays - 750 words

Market segmenatation - Essay Example Consumers from similar market segments also respond in the same manner to market fluctuations. Basis on which market segmentation is done includes gender, income, age group, marital status, and occupation (Yankelovich, 2004: p86). Based on gender, the marketer will divide the consumer market into smaller sub-sets with regards to gender. Women and men possess different preferences and interests, which necessitates segmentation (Yankelovich, 2004: p87). Businesses and organizations should carry out different strategies in marketing when selling products to male consumers, which would not be as effective with female consumers. Men will normally not buy products that the business markets to men while females would not buy male-marketed products. Gender-based market segmentation is vital in various industries such as apparel, footwear, cosmetics, and footwear. Age-group segmentation, on the other hand, is division of the market based on the target audience’s age bracket. Obviously, the manner in which a business markets products to teenagers will be different to how they market them to young children or adults. Examples of age-based segmentation include toys and sweet foods to those under ten years, apparel and music to those between ten and twenty years, and anti-aging products, magazines, and cosmetics to those over the age of twenty (Yankelovich, 2004: p87). ... For example, Shopper’s Stop, Carrefour, and Pantaloon market their products to high-income groups while Big Bazaar, Reliance Retail, and Vishal Retail market products to individuals in the lower age bracket. Market segmentation can also be done according to marital status of the people within the market population. For example, tour operators and travel agencies have holiday packages for married couples and different packages for unmarried women and bachelors. Finally, market segmentation is also done according to the occupation of the target consumers. People working in offices have needs that are different to those who go to college or high school, as well as people who are retired. One example of occupation-based market segmentation is the fact that T-shirts with witty and raunchy messages would not have a market among retirees, whereas it would be, when among college students (Beane & Ennis, 2007: p24). Summary Businesses are able to attain a competitive edge through focus on specific market segments in their marketing efforts. The concept of market segmentation has to do with the use of market research in the identification of the ideal client and market for the business (Boote, 2011: p31). Using market segmentation, a business can develop different profiles for its customer base. The first profile is geographic profiles where customer segmentation is done according to their geographic location. Small enterprises like pizza shops have a target market that lives within a ten-kilometer radius of its location. Business owners, therefore, can target customers using door hangers on all businesses and houses in the area advertising a special offer. The second one is demographic profiles, which refers to

The Award Phase - You Decide Essay Example for Free

The Award Phase You Decide Essay Unfortunately the catering business did not generate the expected profits therefore you are in the process of dissolving the business. You have no use for the high quality cooking equipment that was leased for the catering business. You assume the chefs will continue in the cooking business and can use the equipment. It would be all right with you if they took over the lease. You understand there is no charge to remove your names from the lease agreement. However, you think the best all around solution is to terminate the lease for the kitchen equipment. You also do not think that the chefs deserve the capital because they caused the business to fail. You need to recoup as much as your investment as possible to open an alternative venture. You recently began to look at the possibility of opening a flower shop, although you have not yet done extensive planning for it. To do so you need capital. How will we split the $15,000 left in the investment? To be fair to our partners we will use the same capital distribution that was used at the beginning of the investment, Chris and Pat Smith, put $25,000 and the chefs put $10,000 up to total $35,000 for 100% of the shares. Each share is worth $350, therefore we own 55. 5% of the company while the chefs own $45. 5%. We are down to $15,000 in working capital, which has to be split amongst the partnership. If we split this capital according to the ownership percentage, we should receive $8,325 and the chefs should receive $6,675. We do not think the chefs deserve this share because they caused the business to fail due to elaborate high-cost dishes being sold at a low-price. Also we will need capital for our new flower shop venture; therefore we will give the chef’s $3,000 and keep the remaining $12,000. As negotiation leverage we will use the kitchen equipment lease agreement options. We cannot use the kitchen equipment in our flower shop, but it could be useful for the chefs to continue business. How to handle the lease on the kitchen space, which has 18 months more to run? We will need a rent space for our flower shop, and the store front of the catering business is large enough for us. The chef’s will want to keep the space because of the kitchen that is attached and the established business and customers who are familiar with the location. Therefore we should offer them to amend the lease in their name only and they should pay the $500 cost for this amendment. This would be the best solution due to the dissolve of the business relationship and difference in management styles. How to handle the lease on the van, which has 18 months more to run? We can use the van leased for our flower shop deliveries therefore we will keep the van. We will remove the chefs names from the lease for the van and offer them that we will pay the $500 for the amendment cost. To eliminate termination fees and to also redefine responsibility correctly for the van, this is the best option for our exit strategy. How to handle the lease on the kitchen equipment, which as six months more to run? All in all, you think it is better to leave the lease alone and just promise the chefs that you pay it rather than pay the fee for changing the names on the lease, terminating it, or paying the fee to assign it to them. You are concerned that if they took over the lease and then later could not make payments, you would still be responsible. We cannot use the kitchen equipment in our new flower business, so this makes a good negotiation point for us. Since the chefs will continue in the cooking business we will offer them to amend the lease in their name only in return of getting more capital for our new business. They can keep the kitchen equipment lease in their name if they agree to be paid $3,000 from the capital. This would be the best solution due to the dissolve of the business relationship and the chef’s getting the kitchen space. In conclusion for our exit strategy meeting with the chefs we will dissolve the business $15,000 in capital distribution; $12,000 will go to the entrepreneurs and $ 3,000 to the chefs. In regards to the well known store front, the chefs will take over the lease and pay $500 to amend the names. The van will go to the entrepreneurs and they will take over lease and pay $500 to amend the names. On the equipment the chefs will have immediate use for it and will take over the lease in conjunction with the kitchen space. We feel this is the most fair and best breakdown of the investment for both parties to move forward successfully.

The Great Gatsby Essay -- Literary Analysis, F. Scott Fitzgerald

The Great Gatsby as a Representative of the Jazz Age The notorious portrayal of the 1920s is often characterized as an era of abundant prosperity, lavish lifestyles, and â€Å"new aged† philosophies. This image, however, was only the surface of a skewed decade filled with deep cultural discord. Underneath all the glitz and glamour of the racy flappers and the fiery jazz bands was a dueling battle of old school Victorian ways versus new aged America (Mintz). This glorious â€Å"jazz age,† as Mr. Fitzgerald put it himself, was â€Å"an age of miracles, and age of art, an age of excess, and it was an age of satire† (Sickles). After WWI ended in 1918, The American society experienced an abrupt age of economic and cultural miracles (McDougal Littell Inc 425). What was once a country in great turmoil and despair had rapidly become a country rising into power, wealth, and prosperity. With this great change also came an enormous transformation of the American way of life (412). Fitzgerald’s novel The Great Gatsby captured this transformation exceptionally well with its representation of east egg and west egg, as symbols of societies ever-changing cultural views (Fitzgerald 101). Fitzgerald’s â€Å"eggs† were two land masses in New York’s Long Island Sound that were separated by a small bay of water. Although they were only a short distance away from each other, the two eggs served as social barriers which were not to be crossed (9). The east egg was reserved for New York’s aristocratic social class that had been brought up in the pre-war Victorian era. It represented the ma ny wealthy family chains who wanted to keep their elite social status and way of life the same, like how it was before WWI (10). The west egg, however, was home to a new breed of Ame... ...s. Tom and Daisy showed their true colors, by using their social status and the power of money to bail them out of the inevitable truth: their cowardice was to blame for Myrtle and Gatsby’s untimely deaths (Fitzgerald 187). Instead of showing Mr. Gatsby the decency of appearing at his funeral, they simply moved to another home to forget their shameful past (172). Every Saturday Jay Gatsby threw elaborate parties filled with crowds of people, yet at his funeral none of his â€Å"friends† were there (Richards). This coincided with the 1920s hedonistic way of life. None the less, â€Å"Gatsby believed in the green light, the orgastic future that year by year recedes before us†¦ tomorrow we will run faster, stretch out our arms farther†¦. And one fine morning- So we beat on. Boats against the current, borne back ceaselessly into the past† (Nick Carraway, qtd. in Fitzgerald 189).

Culture Shock in Japan Essay

Culture is a condition of confusion and anxiety affecting a person suddenly exposed to an alien culture or milieu. There are many different ways to experience culture shock. It can be experienced across the world or as near as one’s backyard. Many Americans would venture that they consider themselves very culturally accepting. Often, when these same Americans travel abroad, they experience culture shock. It is not always a negative thing. Often to some American coming to Japan and adjusting to life in Japan can be difficult, since even the most mundane things could be done differently than they would have been done in the U.S, so here are some basic facts of Japan. And remember be patient. Home. When entering a Japanese home you are expected to remove your shoes before stepping up from the entry area into a Japanese home known as the genkan. There in the genkan you must change from outdoor shoes into indoor slippers. When entering the genkan, you have to remember to step out of your shoes, and step into the house proper. Then you must turn around, kneel or bend down, and turn the outdoor shoes around so that they face the door, ready to be slipped into again when they leave. This custom is also required in many traditional Japanese restaurants, all department store dressing rooms, temples, and a few other businesses. On an extra note it is wise to buy clean socks since you will be taking off your shoes when you enter homes or some resteraunts. And you don’t want to embarrass yourself with dirty socks. Food. In the U.S many people carry their lunches in lunchboxes, but in Japan people use Bento boxes which are pre-prepared lunches, sold in every convenience store in Japan or brought from home. Usually a bento box consists of a box divided into several sections, containing perhaps, noodles, rice, pickles,  meat or fish, and maybe a little fruit. If there is a need to heat their lunches almost all stores also have a microwave so that you can heat the bento in the shop. When traveling to Japan one must be aware of the proper way to eat. In the U.S slurping is generally considered rude, so it is useful to know that the Japanese people consider it correct to slurp whenever eating noodles, ramen or soup etc. By making slurping when one eats their soup or noodles is considered to be polite, also by slurping you compliment the person who cooked it. More than that slurping serves a practical purpose, as noodles, ramen etc, are often served very hot, slurping draws air into the mouth which helps to cool the food as well as bring out the flavor. Knowing how to use chopsticks can make life in Japan a bit easier, but you have to remember the certain etiquette that concern using chopsticks. Just as there are good manners when it comes to using a knife and fork in the west, the Japanese have definite rules of thumb when it comes to using chopsticks. Don’t point at people with your chopsticks, move plates with them or wave them or stick them. Do not stick chopsticks into your food, especially not into rice. Only at funerals are chopsticks stuck into the rice that is put onto the altar. Education. Education in Japan is similar to that of the education system in the U.S, since it was adopted based on the U. S education system by the Japanese after World War II. But some things are quite different. If you are a parent sending your child to school in Japan, there are some key facts you must know In Japan competition for entering a good University is fierce, for that reason many student start at a young age go to Juku, which are cram schools, parents send their kids to, so that they have a better chance of doing well on University exams. In Japan if you are able to go to a good University than the chances of a good and stable job is quite high. It quite common for kids to finish school then go at night for 2 to 3 hours to a cram school. Hygiene. When bathing Japanese style, you are supposed to first rinse your body outside the bath tub with some water from the tub, using a washbowl. Afterwards, you enter the tub, which is used for soaking only. The bath water tends to be relatively hot for Western bathing standards. If you can barely enter, try not to move much, since moving around makes the water appear even hotter. After soaking for a while, leave the tub and clean your body with soap. Make sure that no soap gets into the bathing water. Once you finished cleaning yourself and rinsed all the soap off your body, enter the bath tub once more for some more soaking. After leaving the tub, do not drain the water, since all household members will use the same water. There are three types of toilets commonly found in Japan. The oldest type is a simple squat toilet, modern Western-type toilets and urinals and the state of the art is bidet toilets However traditional toilets are usually the most common type in most public places, universities, restaurants etc. The tradition toilet is known as the squat toilet, it essentially looks like a miniature urinal rotated 90 degrees and set into the floor. Most squat toilets in Japan are made of porcelain, though in some cases (like on trains), stainless steel is also used. Instead of sitting, the user squats over the toilet, facing the wall in the back of the. A shallow trough collects the waste, instead of a large water-filled bowl as in a western toilet. In Japan, being clean is very important; the bidet toilet is like the western flush toilet. While the toilet looks like a Western-style toilet at first glance, there are a number of additional features, such as blow dryer, seat heating, massage options, water jet adjustments, automatic lid opening, flushing after use which are included either as part of the toilet or in the seat. These features can be accessed by a control panel that is either  attached to one side of the seat or on a wall nearby, often transmitting the commands wirelessly to the toilet seat. For an American coming to Japan for the first time, the squat toilet or the bidets could be quite a shock and could take some time getting used to. Gambling entertainment. If you want to gamble in Japan you must remember that gambling is illegal so to compensate there is the wildly addicting game known as Pachinko a type of vertical pinball machine. The winnings are in the form of more balls, which the player may use to keep playing or exchange for prizes such as pens or cigarette lighters. Cash cannot be paid out according to Japanese law, but players can then exchange certain prizes for cash at small centers located nearby, but separate from the parlors. In America there are cartoons and comic books in Japan there are manga and anime. Remember when reading manga or any Japanese book, guide for the matter, you must start at the â€Å"last† page and work â€Å"backwards†. The same applies to the panels within the pages. They should be read right to left, not left to right. Transportation. In Japan, cars drive on the left side of the road and have the driver’s seat and steering wheel on the right. And unlike the U.S which has a minimum driving age of 16, the legal minimum age for driving in Japan is 18 years. While you are waiting for the train to arrive, you stand in politely in neat rows, calmly waiting for your train. When the train arrives, the first rule you must bear in mind is that no matter how crowded it looks, there will always be room for one more. If you have any doubt about the above rule, there’s a white gloved attendant ready to shove you in. Then, once you get one the train, you must remember certain rules. Don’t drink coffee in the morning, save drinking anything for the ride back home. The morning rush hours peak on weekdays between 8am and 9am, while the evening rush hours are more spread out and commence around 5pm. Rush hours are most extreme in Tokyo, but also pretty heavy in Japan’s other major cities. So if you plan on riding the train it is best to go before rush hours. As you stay in Japan you as individual can learn to grow towards multicultural perspectives and develop alternative futures for his or her self, thus making his or her self a more culturally accepting person.

Stuttering Paper

According to Singular's Pocket Dictionary of Speech-Language Pathology â€Å"stuttering is an articulatory or phonatory problem that typically presents in childhood and is characterized by anxiety about the efficacy of spoken communication, along with forced, involuntary hesitation, duplication, and protraction of sounds and syllables. † Stuttering can be witnessed in the rate, pitch, inflection, and even facial expressions of a speaker. The cause of this problem is not set in stone, which leads to countless theories as to why people stutter. Along with numerous theories as to why people have this disorder, there are also limitless treatment methods that can be used to help a speaker with a stuttering problem. Stuttering has been a controversial topic among professionals for hundreds of years, and we are still learning what works and what does not work for this curious disorder. The etiology of stuttering is not certain to this day. Many professionals are torn between the psychological and neurological theories as to why people stutter. There are many theories which explain stuttering as a psychosomatic problem that can be dealt with by using psychotherapy. The â€Å"Repressed Need† hypothesis explains that stuttering is a neurotic symptom which is fixed in the unconscious. The repressed need is said to come from a longing for either oral or anal gratification. The stutterer is able to satisfy their anal erotic needs by the â€Å"holding back of words that may represent a hostile expulsion and retention of feces. † This theory is closely related to Freud’s Oral and Anal stages. Some theorists believe that stuttering is caused by the â€Å"Anticipatory struggle†. The anticipatory struggle hypothesis explains that p63 â€Å"stutterers interfere in some manner with the way they are talking because of their belief in the difficulty of speech. † The stutterer is so frightened of making a mistake during speech they in turn avoid, brake, or interject their words and sentences. Stuttering is thought to be a variant disorder, meaning it can affect a person in certain situations that bring them great anxiety or fear. Using a phone and speaking in front of a group of people are examples of this . Although many signs point to a psychological explanation for stuttering, genetic and neurological problems have also been tied to stuttering. Early theorists, like the Roman physicians believed stuttering was related to an imbalance of the â€Å"four humors†, and humoral balance treatments were used to treat stuttering until the late eighteenth century. A more modern explanation of a neurological problem that causes stuttering would be the â€Å"cerebral dominance theory†, that explains conflict between the two hemispheres of the brain is the cause of stuttering. Stuttering has many different types of specified dysfluencies. Although there are hesitations and interruptions found in all speakers, the disfluency found in stutterers seems to be more severe. There are several forms of dysfluencies when dealing with stuttering including interjections, repetitions, and revisions. A stutterer can encompass one or many dysfluencies ranging from minor incidents to very extreme episodes of stuttering. Interjections occur frequently in both fluent speakers and dysfluent speakers. An interjection occurs with the speaker uses â€Å"uh† or â€Å"er† while speaking. Repetitions also are common for stutterers. Repetitions can occur in part of the word ,† wh wh what† in the entire word, â€Å"what what what† and in phrases, â€Å" what do what do what do you want? † Revisions during sentences such as,†I was, I am going† also happen often, along with broken words; I was t—alking, and prolonged sounds like the â€Å"wa† sound in what are also usual in stuttering. Like other speech disorders, stuttering mainly occurs in children who show no evidence of having any other type of disorder. Stuttering comes in many shapes and forms and can be slight to extremely severe, making the all characteristics of this disorder always subject to change. Stutterers encompass hesitation, interruption, revisions, broken words, and prolonged sounds in their speech making it hard for people to follow. While most of the characteristics of a stutterer are only apparent when listening to them speak, there are also many secondary characteristics a stutterer may have. The secondary characteristics vary from person to person, however most of them occur in the face or hand motions. Visible characteristics include tension in the face, which can be seen when the speaker is talking and their face seems to turn sour and flushed. Stutterers also may frown, jerk their head, move their eyes erratically, or wrinkle their foreheads during a speech interruption. Stutterers show secondary characteristics in their hand movements and gestures as well. When stutterers feel tension which is usually caused by frustration of speech, they sometimes react by waving their arms and hands. This can sometimes help the stutterer to get out a word, phrase or sound they are trying to express. Vocal abnormalities are also present in some stutterers, including abnormal inflections in tone, and sharp pitch level shifts. A person can begin to stutter at any time, however most cases are recorded at a young age; most frequently between the ages of two through six. An estimated fifteen million individuals world wide, including three million Americans stutter. A child can be diagnosed from eighteen months, when words starts to progress into more fluent speech. The median age of onset according to a study done by Daley (1955); which included fifty young stutterers recorded that the median age of onset was 3. 87. Occurrence becomes less frequent with age, and seems to be tied to the development of language. Although there are millions of stutterers in the United States most of them will â€Å"recover† by adulthood. According to Andrews and Harris’s (1964) research that included 1,000 stutterers; 79% of children will stop stuttering by the age of sixteen. Boys are three times more likely to develop a stutter then a girl would according to the 3-1 ratio concluded by â€Å"US Nationwide, 1-12† Hull el at (1976). Assessing a stuttering disorder can be done in many ways including, recognizing the frequency of the specified disfluency type, calculating the mean duration of stuttering, speech rate, and articulation of the person’s speech. When measuring the frequency of the stutter, the speech pathologist can try to account the percentage of moments of stuttered words or syllables. This is a popular way of diagnosing a stutter, since it is easily reportable. Speech pathologists can use electronic counters to measure the number of syllables stuttered during a speech session. A speech pathologist can also evaluate a patient by checking their speech rate. Checking a speech rate is done by the examination of abnormalities in the respiration, like disordered breathing, and phonation, such as breath holding. A professional can also make assumptions on a patient by listening to how long a stuttering block lasts for. An average duration of a stuttering block is one second, and in some severe cases of stuttering a block can last for an entire minute. When dealing with the treatment of a speech disorder like stuttering, the patient has many options, which may or may not work for them. Since stuttering usually begins at a young age, behavior therapy has been a popular method of treatment that may halt the progression of stuttering in children. In behavior therapy for early stutterers, the clinician can recommend the child to speak slower and smoother by teaching them a relaxed pattern of speech. Modeling and mimicking are excellent ways to help a child with a stutter to over come their impediment. Psychotherapy is another modern way of treatment among professionals. Psychoanalytical therapy can help the stutterer to over come their anxieties of speech, and give them the confidence that they lack. Speech therapists play a role in the treatment of stuttering by helping the patient modify their speech patterns. It seems that most stutters are able to talk in song, so the speech pathologist can teach the patient to speak rhythmically. Helping a person speak rhythmically can be taught by using hand and finger movements to assist the stutterer â€Å"move along† their fluency. While this is an effective treatment for stuttering, some patients might relapse and their learned hand movements become useless and the learned tendency can then become an abnormal secondary characteristic. Although the effectiveness of therapy is unclear, the patient has the option of many treatments, and eventually a stutterer may find something that will work for them or as in many cases, the person might recover spontaneously. Stuttering is classified as a speech disorder, however there is much more to this disorder that meets the eye. Researchers are still trying to pinpoint the exact cause of stuttering but one thing they can all agree on is that the emotional pain a person with a stutter lives with can affect them for the rest of their lives, even after the disorder subsides. Aside from the anxiety, shame, and fear that go along with this speech problem, many people go ahead to live seemingly normal lives. Through out history there have been countless successful individuals who stutter, ranging from Winston Churchill to James Earl Jones which goes to show that while stuttering can be difficult to overcome it does not deter a person from reaching their fullest potential.

The Effect of Overpopulation on Environment Research Paper Example

The Effect of Overpopulation on Environment Research Paper Example The Effect of Overpopulation on Environment Paper The Effect of Overpopulation on Environment Paper Essay Topic: Biodiversity From recent studies we know that overpopulation do affects our environment. It frequently causes many types of pollution such as water pollution,air pollution,land pollution,noise pollution . Len addition,overpopulation also threat to the biodiversity. To solve this problem,only a sustainable approach toward conserving what currently exists as natural resources could counteract the detrimental effects of overpopulation on the natural world. The Effects of Overpopulation on Environment Talking about pollution, nobodys holy. They who polluted, sinned against nature(Toby Beta). The problem of pollution has become increasingly widespread and potentially more harmful. The main cause for the increase in pollution is that Earths pollution grow larger everyday. Human sometime do something without noticing the impact that will result. They gradually become the enemy who destroy environment. Almost all human activities impact actively the environment in one form or another, and as human population expands, the damaging effects on the environment multiply. Here are some environmental problems that result from human population growth: water pollution, air pollution, land pollution, noise pollution and loss of biodiversity. Overpopulation is one of the main reasons causing water pollution. Population growth usually increases demand for water in living, labouringly, In the same time, we release a large amount of rubbish into the environment especially for rivers, lakes, More than 95% urban sewage in developing Mounties is discharged untreated into the nearest water or field. The main contributors are factories and open mines, discarding waste water with heavy metal, toxic substances and solid waste, which are virtually impossible to purity. In addition, the situation is even worse when it comes to ocean exploitation. Overflowing changes the balance is coastal ecosystems and decreases fish population. Sometimes it might even lead to extinction of certain marine species. Overflowing also damages coral reefs, because it allows algae to overgrow them. It turns out that the ocean is the ultimate airbag dump because eventually all of the sewage, sediment from forest clearing, fertilizer and pesticide run-off flow into it. It is important to preserve the ocean, not only because it is an important source of food, but also because it plays a major role in climate regulation. The circulation Of cold and warm water protects the earth from extreme temperature fluctuations. In addition, oceans absorbs be;en 30 and 40% of the CO given off as a result of human activity, thus keeping global warming at stake. Another effect of overpopulation on environment is air population. We know that the population growth means that the human impact on the environment will be more and more. Many things we do affect the air and the climate we live in. For example, burning of fossil fuels such as coal and petrol. It releases a lot of pollutants into the atmosphere like sulfur dioxide, carbon dioxide which have various environmental effects such as Greenhouse Effect. The quantity of Greenhouse Effect gases has increased significantly, its causing a rise in temperature on the Earths surface (Global warming). Besides, everyday human activities such as dry cleaning, filling your car with gas and decreasing ND painting operations. These activities add gases and particles to the air we breathe. When these gases and particles accumulate in the air in high enough concentrations, they can harm us and our environment. More people in cities and surrounding counties means more cars, trucks, industrial and commercial operations, and generally means more pollution. It may cause air pollution by the fumes and exhaust coming from the tail pipe. It will go to the air and when we breathe it in, we could get sick. For instance, in China, air pollution problems are occurring serious. Last July 2009, air pollution has lead o cancer and repository disease. It caused 2 million deaths per year in the worldwide. Land pollution is also a common thing and it happens dues to the increasing population. Population growth results increases the demand for food production. Since the arable land in many Of the overpopulated regions is limited, farmers begin to cultivate dry, hilly, nutrient-poor areas that are not very suitable for farming. Exploiting such lands makes them easily susceptible to erosion and loss of nutrients. For example, in search for farmland in Indonesia, peasants have been planting their crops on steep slopes. As a result, almost one half of Javas land is now in danger of erosion. Globally, the statistics are even more frightening. It is estimated that 1. 2 billion hectares of land, approximately the size of Europe, U. S. And Mexico combined, have lost much of their agricultural output capability in the last 50 years. Besides, land can become polluted by household garbage and by industrial waste. In 2010, Americans produced about 250 million tons of garbage consisting of product packaging, grass clippings, furniture, clothing bottles, food scraps, newspapers, appliances, paint and batteries. Thats about 4. 3 pounds of waste per person per day. There are lots of non-biodegradable waste including containers, bottles and cans made of plastic. Dumping of toxic materials such as chemicals and paints makes the areas surrounding the industries look very fifth. Although domestic and industrial waste are collected and recycled or burnt incinerators, a large amount of rubbish is left untreated. These are then dumped into grounds, leading to land pollution. As well as these pollution, noise pollution is one of the serious damages caused by overpopulation. To serve for humankinds,in the past few years, the rate of automobile manufacturing has increased manifold. Traffic problems created by these vehicles is an important source of noise pollution. Sound produced by the exhaust systems of trucks, autos, buses, motorcycles, etc. Cause a lot of noise. The noise created by a bus or truck is 10-15 times that of a car. SE of diesel which results into high airborne vibration emission is one of the reasons why trucks and buses cause greater amount of noise. Besides, most of us may think of loud assembly lines or construction sites when we hint of noise pollution in the workplace, and while these examples definitely apply, regular offices are not immune. With more people packed into busy office spaces, office noise is a common problem. Co-workers who talk, drum their fingers on the desk, or offer other distracting noises can decrease the productivity of those around them without realizing it. Another problem is home sound. For example, a family with many members would make more noise clouding different sounds like talking, laughing, crying, alarms, Furthermore, people are surrounded by gadgets and use them extensively in our daily life. Gadgets like W, mobile, mixer grinder, pressure cooker, vacuum cleaners, washing machine and dryer, cooler, air conditioners are minor contributors to the amount of noise that is produced but it affects the quality of life of your neighborhood in a bad way. The continued increase human population is having negative effect on our biodiversity. All of the previously described effects of overpopulation on the environ meet lead to the destruction of the natural habitat of many wildlife species. The natural flora and fauna have been under constant pressure to adapt to a quickly changing environment. Since they have been unable to do so, they have been displaced from their natural ecological niche. The constant clearing of the Amazon forest has had devastating effect on many rare tropical species. It has been estimated that 10% of the species in the region have become extinct. In addition, over-exploitation is also a large problem for wildlife. For example, every year over 80 million fish are caught for human consumption. Sometimes the way that the fishing is done destroys marine habitats and catches many other marine animals by accident On the other hand, to meet he demand of human, thousand of plants and animals are take from our nature habitats everyday to be sold, traded or make into various products including gifts. For example, ivory from elephant tusks, coral, sea turtle shells are popular souvenirs that threaten species other products; medicines can also be made using threatened and endangered animals, tiger bone was offend used to help relieve swelling and paint. All of the above environmental issues clearly indicate that the natural assets that humans take for granted are in grave danger. Most of the damage on the environment caused by unman expansion is long-lasting and In some cases permanent.

Worked Empirical Formula Chemistry Problem

Worked Empirical Formula Chemistry Problem The empirical formula of a chemical compound gives the ratio of elements, using subscripts to indicate the number of each atom. Its also known as the simplest formula. Here is how to find the empirical formula, with an example: Steps for Finding the Empirical Formula You can find the empirical formula of a compound using percent composition data. If you know the total molar mass of the compound, the molecular formula usually can be determined as well. The easiest way to find the formula is: Assume you have 100 g of the substance (makes the math easier because everything is a straight percent).Consider the amounts you are given as being in units of grams.Convert the grams to moles for each element.Find the smallest whole number ratio of moles for each element. Empirical Formula Problem Find the empirical formula for a compound consisting of 63% Mn and 37% O Solution for Finding the Empirical Formula Assuming 100 g of the compound, there would be 63 g Mn and 37 g OLook up the number of grams per mole for each element using the Periodic Table. There are 54.94 grams in each mole of manganese and 16.00 grams in a mole of oxygen.63 g Mn Ãâ€" (1 mol Mn)/(54.94 g Mn) 1.1 mol Mn37 g O Ãâ€" (1 mol O)/(16.00 g O) 2.3 mol O Find the smallest whole number ratio by dividing the number of moles of each element by the number of moles for the element present in the smallest molar amount. In this case, there is less Mn than O, so divide by the number of moles of Mn: 1.1 mol Mn/1.1 1 mol Mn2.3 mol O/1.1 2.1 mol O The best ratio is Mn:O of 1:2 and the formula is MnO2 The empirical formula is MnO2

A Summary of Margaret Atwoods The Edible Woman

A Summary of Margaret Atwoods The Edible Woman The Edible Woman is the first novel by Margaret Atwood, published in 1969. It tells the story of a young woman who struggles with society, her fiancà ©, and food. It is often discussed as an early work of feminism. The protagonist of The Edible Woman is Marian, a young woman with a job in consumer marketing. After she gets engaged, she becomes unable to eat. The book explores Marian’s questions of self-identity and her relationships with others, including her fiancà ©, her friends, and a man whom she meets through her work. Among the characters is Marian’s roommate, who wants to get pregnant but surprisingly does not want to get married. Margaret Atwood’s layered, somewhat fanciful style in The Edible Woman explores themes of sexual identity and consumerism. The novel’s ideas about consumption work on a symbolic level. Is Marian unable to consume food because she is being consumed by her relationship? Additionally, The Edible Woman examines a woman’s inability to eat side by side with the unhappiness in her relationship, although it was published at a time when the psychology of eating disorders was not commonly discussed. Margaret Atwood has written dozens of books, including The Handmaid’s Tale and The Blind Assassin, which won the Booker Prize. She creates strong protagonists and is known for exploring feminist issues and other questions of contemporary society in unique ways. Margaret Atwood is one of the most prominent Canadian writers and a major figure in contemporary literature. Main Characters Clara Bates: She is a friend of Marian McAlpin. Quite pregnant with her third child as the book begins, she dropped out of college for her first pregnancy. She represents traditional motherhood and sacrifices for ones children.  Marian finds Clara rather boring and believes she needs rescuing. Joe Bates: Claras husband, a college instructor, who does quite a bit of the work at home. He stands for marriage as a way to protect women. Mrs. Bogue: Marians department head and a prototypical professional woman. Duncan: Marians love interest, very different than Peter, Marians  fiancà ©. He is not particularly attractive, not ambitious, and he pushes Marian to be real. Marian McAlpin: The protagonist, learning to cope with life and people. Millie, Lucy, and Emmy, the Office Virgins: they symbolize what is artificial in womens stereotypical roles of the 1960s Len (Leonard) Shank: A friend of Marian and Clara, a lecherous skirt-chaser according to Marian. Ainsley is trying to trick him into fathering her child, but he is the opposite of the married father, Joe Bates. Fish (Fischer) Smythe: Duncans roommate, who plays a special role near the end in Ainsleys life. Ainsley Tewce: Marians roommate, the ultra-progressive, aggressive opposite of Clara and, perhaps, also Marians opposite. She is anti-marriage at first, then switches two different kinds of moral earnestness. Trevor: Duncans roommate. Trigger: A late-marrying friend of Peters. Peter Wollander: Marians  fiancà ©, a good catch who proposes to Marian because it is a sensible thing to do. He wants to mold Marian into his idea of the perfect woman. Woman Down Below: The landlady (and her child) who represents a kind of strict moral code. Summary Marians relationships are introduced and she introduces people to each other.  Peter proposes and Marian accepts, giving over her responsibility to him, though she seems aware that is not her true self. Part 1 is told in Marians voice. Now with an impersonal narrator of the story, people shift. Marian becomes fascinated with Duncan and begins to have trouble eating food.  She also imagines her body parts are disappearing. She bakes a cake-woman for Peter, who refuses to take part in it. Ainsley teachers her how to put on a false smile and a fancy red dress. Marian shifts again, finding herself rooted again in reality and she watches Duncan eat the cake.

Social Formations Essay Example | Topics and Well Written Essays - 750 words

Social Formations - Essay Example Anti-consumer activist, therefore, seek to have these brands put the welfare of the consumer first. They seek to instill adherence to the highest ethical standards rather than spending money on sanitizing substandard products for the sake of protecting a brand. Andrew Ross adds another dimension to their mandate. He says a call on the consumers to leverage their buying power and use it effectively to help raise the starvation wages of the individuals employed in the sweatshops (Ross, 107). The focus here is that the compromised quality of products coming out of factories is more the result of the maltreatment of the employees who work in these industries. It is a logical argument that a maltreated employee will have much less incentive to consider the customer as deserving any better. The company, therefore, might lose its core customer base because of a substandard product. The anti-consumer activists also call on the consumers who are demanding value for their money not to wait for structured negotiations between different governments to bring about change (Ross, 105). Using the illustration of the influx of harmful toys from China, the movement says that structured solutions to such unscrupulous business practices will likely take a lon g time before reaching the owners of these sweatshops. In the meantime, the consumers will continue getting exposed to the harmful and substandard products from these companies. For a wholesome product quality, the anti-consumerists aver that there is need to focus on total quality adherence in the entire production chain. Companies should ensure that they guarantee adequate protections and benefits to even their smallest supplier. Just like the factory worker, a supplier who feels unfairly treated will have less incentive to guarantee consistent quality of products. According to Ross, the anti-consumerist activists, and the anti-sweatshop activists have

Ara Pacis Auguste and Sarcophagus of Junius Bassus Essay

Ara Pacis Auguste and Sarcophagus of Junius Bassus - Essay Example The essay "Ara Pacis Auguste and Sarcophagus of Junius Bassus" focuses on the contrast of Ara Pacis Auguste and the Sarcophagus of Junius Bassus. The Sarcophagus of Junius Bassus is also constructed in marble and was used to encase the body of Junius Bassus. The figures on the sarcophagus are three dimensional and the figures wear draped clothing that does not show folds. In contrast the the Ara Pacis Auguste alter, the figures on the Sarcophagus have large heads but is not at all like the workmanship of that time period. While the Ara Pacis Auguste depicts gods, the Saracophagus of Junius Bassus instead depicts Christianity. When looking at the Arch of Constantine and the Synagogue Wall Paintings from Dura-Europos, Syria, the Arch is an enormous arch in Rome near the Colosseum and was used to recognize the victory of Constantine I in the Battle of Milvian Bridge. The arch is actually comprised of three architectural arches with the largest one in the middle. The pieces are from prev ious structures put together to make this one landmark. It is composed of columns that were detached while the bottom part of the arch is re-used from an older structure and the entire structure covers a huge part of area. The design on the Arch depicts Constantine next to other victorious good emperord as well as other people and symbols that represent victory in war. The Dura-Europos Synagogue was previously mistaken for a Greek temple. Instead of using the stone to use to portray characters through carving.... Some of the people in the paintings which are mostly dressed as Perisians have their eyes scratched out. Many think that the walls were used to educate others about the history of religion rather than a tribute like the Arch does. Looking at the wall paintings from the Villa at Boscoreale, Italy and the Catacomb Paintings of the Good Shepherd and Jonah from Rome, Italy, the paintings of the Villa are comprised of plaster. It shows a golden statue that pays tribute to Diana Lucina and other large golden vases. The coloring uses a lot of bright bold reds and gilded sections while other parts of the painting are more subtle and blend in which could represent its unimportance. The Catacomb Paintings of the Good Shepherd and Jonah is also a piece of Roman art were in common Christian burial places. The painting of Jonah is where he is thrown to sea. The lines are blurry as are the faces of the characters which is very different than the detail of the wall paintings at the Villa. While red is also a predominant color and the golden boat are similar to the works from the Villa, the paintings of both Jonah and The Good Shepherd both appear to be more weathered and less detailed. The Good Shepherd is blurry and faceless as well and the color tones are mostly earth tones with some bright casts of golden yellow. These paintings depict Christian stories so the common theme between the two works are of the importance of Christianity during these time frames. When looking at the Equestrian Sculpture of Marcus Aurelius and the Sculpture of the Tetrarchs, the one of Marcus Aurelius is completely made of bronze. The entire sculpture stands upon a large platform with the horse's legs slightly lifted and Marcus Aurelius looking like a person of grandeur. The appearance is

Nature Tourism Essay Example | Topics and Well Written Essays - 2750 words

Nature Tourism - Essay Example Motivation relates to the choice of destination and activities, which are expected to relate to trip satisfaction and subsequent travel related intentions. The theories of motivation are a way of understanding the tourist expectations formation, that is, the tourist behaviour. Do they accurately assess and analyse tourist behaviour If so, to what extent Some of the functions of attitude are knowledge, ego, defence, value expression, utility and social adaptation; these functions act as mediators between drives or motives and values or situations. The theory of tourism motivation explains the behaviour pattern and assists in the satisfaction of it's underlying cognitive and emotional motives. The two systems of emotions and cognition differ in the degree of control a person has over their generation and manipulation. The term cognition refers to the mental representations such as knowledge or beliefs. Emotions encompass drives, feelings and instincts. The two jointly contribute to tourism motivation process. Motive is a distinct type of learned or conceived action in the form of behaviour. Motivation contains results of a situation-person interaction. One and the same motive can generate situational different behaviour; while different motives can generate very similar behaviour. A person experiences a press or a pull, which usually appears in the guise of a threat of harm or promise of benefit. Both need and press, combine to form an equivalent group of behavioural situations. (Heckhausen, 1989.) When motives transform to motivation, the process of choosing specific destination and activities begin. "Motivation is based on feelings of competence and self determination." (Deci and Ryan, 1985.) Tourist motivation is a set of needs, which predispose a person to participate in a tourist activity. The important antecedents of individual motivation are cultural background, values, market communication, experience, and consumer self-perception. 3. Motivation of Nature Tourism People who live in cities are motivated to travel as tourists to areas of wilderness because they need to escape from an artificial monotonous environment. Gray's Travel Motivation Theory gives us two motives; first is the desire to go from a known place to an unknown place and the second is to go to a place which can provide the traveler with special facilities, that do not exist in the place of residence. This theory does not completely cover the aspects of nature tourism. It will be worthwhile to have a look at the Career Ladder Theory, which emphasizes that people have a range of motives for seeking out holiday experiences. With different levels, it allows for many motives. It is dynamic and covers the seven requirements, which are considered to be good to assess the theory of tourist motivation. These seven requirements are, it functions as a true theory; it appeals to different users; it is easy to

Management Information System Research Paper Example | Topics and Well Written Essays - 750 words

Management Information System - Research Paper Example In this scenario, it can be said that electronic commerce encompasses a number of attributes and entities and it is not limited to only some entities such as the Internet, extranets, intranets, electronic data interchange (EDI), and various others. Some of the well-known instances of e-commerce comprise communications and collaboration with business associates and customers like that inventory management, transaction processing by means of electronic payment, customer self-service like that allowing them to track order status as well as researching problem resolution, and making use of a business intranet for omnipresent information sharing (Fruhling and Digman). Until recently e-commerce has transformed into a completely new form of business. Internet has changed the way people think and carry out their daily routines everyone simply wants to shop and order from their home using their personal computer, all with a single click. Moreover the latest tools and gadgets which are available online have also made life easier and interesting. Presently most businesses have shifted their focus towards utilizing internet for which they are also making use of internal private domestic intranet. Moreover some organizations are trying to formulate methods to protect business to business networks which are regarded as extranets. All this communication infrastructure and business to business network is recognized as electronic commerce. In short e-commerce deals with internal and external services such as purchasing and selling of products and handling payment matters digitally along with smooth execution of business operations and processes (Khurana, Goe l and Singh). For Organizations: Without a doubt, e-commerce eases the business activities for business organizations such as performing transactions and other associated processes. These improvements in business processes have a straight impact on

Market-based or Government Control Issues Surrounding Obama Care Research Paper

Market-based or Government Control Issues Surrounding Obama Care - Research Paper Example It concluded that ObamaCare has its flaws, but it can be improved during its implementation by enhancing consumer access to healthcare information and by helping people make the most optimal choices for their conditions. It also suggested financing from wider sources, so that costs can be decreased in the long run. Market-based or government control? Issues surrounding Obama Care Health care continues to be a primary concern in the United States, because of multiple issues of access to and availability of efficient and quality health care. More than 47 million Americans are uninsured, life expectancy continues to increase because of advances in medical technology, while healthcare costs spiral out of control (Sultz& Young, 2008, p.xvii). Furthermore, Republicans and Democrats cannot agree on the goals and budgeting for the American healthcare system. Their ideological differences also impede the passing of a â€Å"politically moderate† healthcare bill. After a protracted polit ical battle, in March 2010, Congress approved President Barack Obama's Patient Protection and Affordable Care Act (PPACA), a comprehensive state effort that aims to resolve various healthcare issues. PPACA aims to somewhat nationalize the healthcare system and to enhance healthcare resources and options. Critics labeled PPACA as â€Å"ObamaCare† to differentiate it from other alternative solutions to America's diverse healthcare problems (Shi & Singh, 2007, p.ix). This paper seeks to explore the issues surrounding PPACA. It conducted a review of literature, where many authors agreed that PPACA is a flawed response to America’s market-driven healthcare system (Atlas, 2010; Shi & Singh, 2007), while Herzlinger (2004) and Rooney and Perrin (2008) have different ideas of what the American healthcare system should look like. They agreed, however, that a good healthcare bill should promote patient autonomy. A number of authors argued against PPACA, because they assert that i t is a socialist intervention that does not fit the market-run socio-economic model of modern society and it is a costly and unconstitutional infringement on individual choices and corporate. This paper will now explain the drawbacks of ObamaCare, and one of the main complaints is that ObamaCare is fundamentally socialist and does not fit into the market-run socio-economic model of modern society. A socialist model revolves around authoritarianism. Williamson (2010) criticized the socialist leanings of the Obama administration in his book, The Politically Incorrect Guide to Socialism. He (2011) described PPACA as â€Å"socialist,† because it is based on a â€Å"central planning model,† with socialist features of â€Å"income-redistribution, economic leveling, the co-opting and nationalization of private enterprises and the elevation of an elite planning class† (p.237). He did not believe that a socialist model can resolve the underlying issues of high medical an d insurance costs in the nation, and for him, it will only replicate the 1970s British healthcare issues of poor implementation and poor results. In Health Care USA, Sultz and Young (2008) analyzed the complex American healthcare system. They highlighted the characteristics of American healthcare that evade an effective socialization process. First, the healthcare system is too large to be managed by the state alone: â€Å"The U.S. health care system is the world's eight largest economy, second to

Management Information System Research Paper Example | Topics and Well Written Essays - 750 words

Management Information System - Research Paper Example In this scenario, it can be said that electronic commerce encompasses a number of attributes and entities and it is not limited to only some entities such as the Internet, extranets, intranets, electronic data interchange (EDI), and various others. Some of the well-known instances of e-commerce comprise communications and collaboration with business associates and customers like that inventory management, transaction processing by means of electronic payment, customer self-service like that allowing them to track order status as well as researching problem resolution, and making use of a business intranet for omnipresent information sharing (Fruhling and Digman). Until recently e-commerce has transformed into a completely new form of business. Internet has changed the way people think and carry out their daily routines everyone simply wants to shop and order from their home using their personal computer, all with a single click. Moreover the latest tools and gadgets which are available online have also made life easier and interesting. Presently most businesses have shifted their focus towards utilizing internet for which they are also making use of internal private domestic intranet. Moreover some organizations are trying to formulate methods to protect business to business networks which are regarded as extranets. All this communication infrastructure and business to business network is recognized as electronic commerce. In short e-commerce deals with internal and external services such as purchasing and selling of products and handling payment matters digitally along with smooth execution of business operations and processes (Khurana, Goe l and Singh). For Organizations: Without a doubt, e-commerce eases the business activities for business organizations such as performing transactions and other associated processes. These improvements in business processes have a straight impact on

Medical Prescription for a Diabetic Patient in Prison, Educating Essay - 1

Medical Prescription for a Diabetic Patient in Prison, Educating Doctors - Essay Example This study examines how eating habits, balanced diets, age, beta-blocker medication, stress, body mass index, kitchen shopping lists and women to see if there is a connection. There was an observation on their food intake and eating habits, measurement was done on weight, physical activity, stress levels and sleeping cycle. This paper presents a case study of a 59-year-old prison patient who is type 2 diabetes under the prescription of a drug called 500 mg, which he is to take two tablets two times every day. The old man suffers from no other medical problems, not to mention that he is not allergic to any type of medication. In order to undertake the correct clinical management plan, it is fundamental to lay-out the history of the patient. For the last three years, the 59 old has suffered from diabetes. With respect to the prescriptions and measured to mitigate the condition, the patient has had a healthy diet. However, being in prison environment has left the patient to struggle so as to maintain a healthy diet, not to mention of inadequate access to other healthier options. Therefore, this paper undertakes an extensive and intensive clinical management plan for the patient, in an effort to study and come up with results as to whether the prescriptions of Gliclazide 80mg twice daily in glycaemic contr ol is attained with the metformin. Treatment should harmonize with the causative agent. Diagnosis requires elevated clinical examination together with a continuous examination, microbial analyses, and radiographic examination. Diagnosis calls for the use of several procedures such as Clinical, sugar, and microbiological diagnosis. Prevention should be the focus of clinicians. The act of elimination or minimizing the incidence of diabetes to a level below threshold gets highly significant (Niederman, 2006). Each of the diagnostic procedures has its advantages and disadvantages.  The viability of the procedures requires â€Å"gold standards† for the analysis of diabetes.   The microbiological method has yielded a good result when compared with other methods.

Report on Feasibility Study to Start a Restaurant Essay Example for Free

Report on Feasibility Study to Start a Restaurant Essay Hotel industry is one of the essential industries. This industry serves the different customer in different aspects like taste, preference, price, quality etc. In Chennai, many varieties and range of hotels are available. As Chennai is the manufacturing hub of India, different class of people make business meetings and dealings in different hotels which provides these facilities. Wide range of people travel to Chennai to earn their living and the thriving population has mostly increased in the past few years. Apart from hotels, restaurants are the highly targeted places in Chennai. In this fast moving world, people do not have time to cook their own food and take it to their work place and even get ready with their breakfast. So, restaurants with different traditions of the south as well as north are started in and around Chennai. Considering this aspect, an idea to do research on the feasibility of starting a restaurant in Tambaram was taken up. Near Tambaram many manufacturing industries have rose up and the places in and around Tambaram have become residential areas but the number of restaurants is limited. So there is a niche market to be captured by opening a restaurant in that area. Thus the aim of this study is to know the customer preferences about the varieties of food and other aspects which will bring up the restaurant as a successful one. Chapter The focus group is a qualitative research method designed to ascertain the opinions, attitudes, and behavior of target audiences. Typically, 8-10 persons meet to discuss topics selected and presented by a moderator, who afterwards prepares an analysis. For the feasibility study of starting a restaurant in Chennai, two focus group interviews were conducted with 10 participants who were native of Chennai and participants who were related to the hotel industry. In a controlled environment for duration of 90 minutes, the focus group interview was conducted in the presence of a moderator. Different ideas related to the customer involvement and expectations in the different food recipes and the external and internal environment of the hotel were discussed.

Coffee Plantations in Wayanad

Coffee Plantations in Wayanad The coffee production in Kerala accounts to about 28 % of the overall coffee production in South India which includes the three states Karnataka, Tamil Nadu and Kerala. The coffee production is mainly suited to grow in the hilly tracts of these states with Karnataka accounting to the majority of coffee production a whopping 53% of a total production of 8200 tonnes (Year 2010 figures). The coffee production in Kerala is around 23 % of the countrys total coffee output which makes it the second largest coffee-producing state in India. Wayanad, a popular district in Kerala produces almost around 90 % of the states coffee produce which literally concludes that the coffee economy of Kerala is highly correlated with the coffee economy existing in Wayanad. Our study plans to analyze and evaluate the agricultural farming practices adopted by the farmers in Wayanad, a district situated in the north-east of Kerala, and very popular for the coffee plantations and tea estates growing in this region. In this section, we will however be concentrating with the existing farming methods and the scope of natural farming in the area of coffee plantations. We will first discuss about the topography of Wayanad and how it suits to the growth of coffee on an extensive scale, followed by the existing farming practices of coffee and the contribution of NGOs , co-operative societies and self help groups in educating the farmers about the modern eco-friendly methods of farming. Finally, we will analyze and evaluate the scope of natural farming in the area of growth of coffee plantations in Wayanad and how it will improve the value chain from the farmers perspective. About Wayanad Topography Wayanad, the 12th district formed in Kerala, which is also called The Land of Paddy Fields is located in between the boundaries of the Kozhikode and Kannur districts. The region is located on the top of the majestic Western Ghats and its altitude range from approximately 700 meters to as high as 2100 meters. A large part of the regions population comprises of the indigenous tribal communities. The region is full with densely populated high-standing hilly terrains, mountains (Chembra Peak), lakes (the beautiful Pookot Lake), waterfalls and dams (Banasura Sagar Dam) as an attractive location for tourists. Climate Wayanad being distant from the mean sea level and densely covered by forests provide a very pleasant climate. Typically the temperature variations are reported to be in the range of 18 to 28 degree centigrade. The average rainfall received in the region is around 2500 millimeters per year. As a result of a high extent of presence of both sunlight and rainfall, the agricultural land in this region is very fertile. Wayanad due to its extensive scope of agricultural farming has been reported to be holding a position amongst the 18 real agribiodiversity hotspots situated in the globe. Rivers Most of the Wayanad district is situated close to the river Kabini (an important tributary of the river Kaveri) along with its three tributaries namely, Panaraman, Kalindy and Mananthavady rivers. Dams such as the BanasuraSagar Dam and aqueducts have also been built in the region with the sole purpose of supplying water to the drought stricken regions in the district. Economy Speaking about the economy of Wayanad, majority of the regions economy is based on agriculture as can be implied by the meager figure of 3.79 % of the districts population being urbanized. The main cash crops growing in the region are coffee, tea, plantain, pepper, vanilla and cocoa. Apart from these crops, another important and essential cash crop growing in the Wayanad region is rice. Although there has been an agrarian crisis due to the increase in lower prices of the locally-grown cash crops such as coffee, ginger, pepper, etc. , yet it has been noted that there is an increasing trend in the price of agricultural land in Wayanad. The geographical description of the territory covers a vast portion with agricultural land, roughly 54 % of the districts area. Around 37% of the territory is covered up with densely populated forests. One of the main cash crops growing in the region apart from tea is coffee which has two main varieties of coffee plantations. Coffee Arabica, the premier coffee and Coffee Robusta, the low-quality coffee which well suits the environmental conditions originating in Wayanad are the two main varieties of coffee growing in this district. However, majority of the coffee growing in this region is of the robusta variety which accounts to approximately 95 % of the total coffee production in Wayanad. The capacity of land occupied by coffee plantations in terms of agricultural land area amounts to around 58 %, numerically around 110,000 hectares. It has been reported that around 80 % of the total coffee produced in Kerala comes from Wayanad. Population The population extent in Wayanad counts to roughly around 800,000 people with more than 80 % of the population being majorly dependent on agriculture. The majority of the coffee growers in Wayanad are small and marginal farmers which account to more than 90 % with more than 60 % of the land holders occupying less than one hectare of land. The average landholding size of a farmer in the district has been found to be approximately 0.68 hectares. As already discussed earlier, a large chunk of the Wayanad population consists of tribal communities with almost 17 % of the states tribes residing in Kerala. The tribal communities also have a significant role to play in agriculture. Infrastructure Wayanad passes through the Calicut, Mysore and Bangalore connectivity via road. The closest railway station and airport is situated in Calicut which is around 100 kms from Wayanad. With the advancement of technology and infrastructure services, the district has good network coverage and internet connectivity apart from a robust post office network and availability of courier services. Moreover, no power scarcity problems have been reported in the region. Farming Methods of Coffee In order to understand the farming methods of coffee adopted in different regions of Wayanad, we have conducted a personal interview with senior members of existing non-profit organizations (NGOs) operating in that district. We have also performed a thorough literature research on the farming methods of coffee, the constraints faced by the farmers if any and the scope of natural farming given the existing constraints such as high cost of production, scarcity of skilled and unskilled labour, etc. The specific objectives we have tried to cover in this section include the following:- Analysis of the coffee production costs and the revenue structure Identifying the most significant determinants which impact coffee yield Analyzing the relationship between farm-size holdings and the farms coffee output efficiency Performing a comparative analysis of the evaluation of the labor-absorption capacity on coffee produce as compared to other cash crops (tea, rice) produce Dependency of farming methods on the extent of fluctuation in coffee prices Impact of climatic conditions on yield of coffee and scope of pests and coffee-related diseases and their impact on coffee productivity Understand, analyze and evaluate the participation of regional institutional agencies such as the Regional Research Coffee station in Wayanad ( popularly known as the Coffee Board) and Krishibhavan on methods of coffee cultivation Our study of coffee cultivation methods mainly spans around farmers originating from three different regions across Wayanad namely Sulthan Bathery, Nenmeni and Noolpuzha. Our reason for choice of these three gram panchayats is due to the majority of the farmers originating from these regions having coffee cultivation as their predominant cash crop and hence source of cultivation. Most of the coffee cultivation takes place in Noolpuzha among the three gram panchayats with 2900 hectares of land available for coffee plantations while around 1500 and 1200 hectares of land is available in Sulthan Bathery and Nenmeni respectively. As per the definition of a farmer by the Coffee Board in Wayanad, small and marginal farmers typically have a farm land of less than 5 acres i.e. two hectares whereas large farmers are holding huge coffee estates of land size more than 10 acres. The current division of farmers in Wayanad based on this classification suggests that roughly 90 % of farmers fall in t he category of small and marginal farmers. The general method of harvesting coffee includes the following three steps in a sequential manner:- Plucking the coffee seeds from the coffee gardens by using charged labour where natural farming techniques are more desirable. Use of pesticides and fertilizers is minimal. Drying these seeds in the drying gardens for atleast 1 to 1.5 weeks where the coffee seeds are kept for drying under the sun. Finally bagging of raw coffee is done after drying where the general standards practiced in Wayanad define one bag of coffee to contain around 54 kgs of coffee. Including the weight of the bag typically to be one kg, each bag of coffee weights around 55 kgs and this harvested coffee is then sold off to local traders at prices which are commensurate with the local coffee market existing in Wayanad. Types of Coffee There are mainly two varieties of coffee i.e. Coffee Arabica and Coffee Robusta. During the mid nineteenth century (1825-1869), the mainly cultivated coffee variety was Arabica as it had more beverage value and hence fetched higher coffee prices in the domestic as well as international markets. However, this variety of coffee was more vulnerable to pests and diseases and eventually the large coffee estates producing this variety were left abandoned as the crops perished due to the threats prevailing from major pests existing in that period such as white stem borer, leaf rust and green bug. During the later half of the nineteenth century, the Robusta variety of coffee became more popular in Wayanad. One of the major reasons for shifting to this variety was that Robusta can withstand against threats arising from existing as well as new coffee-related pests and diseases. Currently, Robusta coffee produce is more than 95 % of the total coffee cultivation done in Wayanad. As an approach t owards natural farming, the farmers generally grow coffee plantations under the shade of spice plantations mainly pepper so that the cash crop can be protected against pests and other diseases generated in the soil. However Arabica coffee which accounts for less than 3% of the total coffee produce in Kerala is also grown in hilly terrains mainly confined to the high altitude regions comprising the districts such as Kozhikode, Palakkad, Idukki and Kannur. Cropping Pattern The small and marginal farmers generally follow a mixed cropping pattern wherein coffee is produced along with other cash crops such as pepper, arecanut and banana. Some of the reasons for these farmers going for a mixed cropping pattern instead of mono cropping are:- Livelihood: Agricultural income being the only source of income for this section of farmers, land is the most precious asset they possess. However in recent years, it has been reported that due to a very high fluctuation of coffee prices in the markets, farmers have suffered from high financial losses by being solely dependent on only one cash crop i.e. coffee. Hence the farmers have decided to utilize their vacant land on other high priced cash crops such as pepper which would act as an alternative source of income for them. Moreover crops such as pepper and banana would provide shade to coffee plantations and act as a mode of natural farming methodologies adopted to protect against arising threats from existing as well as new pests and coffee related diseases. As per the sources we interviewed, the fluctuations in coffee price last year i.e. in 2010 were controllable though, which was within the range Rs. 1900 to Rs. 2500 per kg of coffee. The harvesting period of coffee which generally starts in the month of December and is set to close in February is almost over and as per our sources; the average price of coffee in Wayanad is trading at Rs. 3000 per kg. Farm size:- The farm size and land holdings being relatively smaller for marginal farmers as compared to large estate farmers makes it advantageous for them to adopt a mixed cropping fashion. This is because they dont follow any systematic method of planting saplings in arrays which ensures that there is still enough scope of planting maximum plants per area due to the inadequate stocking method followed. However, the conversion process is very difficult for large estate farmers because the area of land under mono-cropping is huge. Labour availability:- The labour availability for small farmers is majorly in the form of domestic labour i.e. labour resources are the members of the family and mainly the cash crop cultivator who is the owner of the land. However, in case of large farm estates, the labour resources are typically the paid labours who are generally also the members of organized trade unions operating in Wayanad. Several cases have been reported of undying resistance from such trade union members against mixed cropping in large farm estates due to the fear of losing employment. As per one of the sources who is a member of the M.S. Swaminathan NGO operating in Wayanad, the labour charge for plucking coffee from coffee gardens is priced via two different pricing mechanisms. Hourly basis charge wherein a labour typically charges around Rs. 150 200 per hour. Plucking capacity basis wherein labour required for plucking per kg. of coffee is charged roughly Rs. 1.50 2.50. However, labour charges vary from place to place in different regions of Wayanad. The table represented below shows the recent numbers in variation of mixed crop cultivation implemented in Wayanad. The results from the table clearly indicate that marginal farmers had been more enthusiastic to shift their cropping pattern from coffee to pepper. The major cash crops which replaced coffee are pepper, tea and arecanut as shown by the table mentioned below. Cost of Coffee Production Coffee production being highly labour-intensive encounters a very high cost of production which has become one of the primary reasons for small and marginal farmers to shift from coffee to alternative higher revenue generating cash crops such as tea, pepper and arecanut. The usage of manual labour in the process of coffee cultivation can be attributed to the following sequentially adopted sub-processes mentioned below:- Activity of controlling weed which is usually done thrice a year. The women labourers in Wayanad are typically engaged with the control of this agricultural activity wherein they cut and remove the weeds manually using sickles Activity of upturning the soil with manual labour using a spade is usually done twice a year Activity of applying manures such as cow dung and fertilizers is done twice a year Activity of pruning where the undesired parts of the coffee saplings are ripped off is typically done twice a year Activity of final coffee bean collection at the time of harvest during the month of December to February is done by hand-picking which is usually carried out once a year Activity of applying pesticides and insecticides to protect against germs is also done once a year. This activity increases the cost of labour by a huge extent given the embedded cost of pesticides which is also charged along with the cost of applying it with the soil. The costs related to all these activities can be termed as the current expenses which are currently found to be in the range of Rs. 35,000 40,000 per hectare. Moreover, large estate farmers who install sprinkler irrigation systems or drip systems incur a much higher cost due to the large investments involved with these systems. The initial cost associated with raising a new coffee farm altogether would include the current expenses of the initial four years from the start of preparing the farm. This is because from the generally seen trend, it has been found that coffee plants usually start producing sufficient yield from the fourth year of planting. Constraints faced by farmers There are many constraints faced by the coffee-producing farmers in Wayanad which makes it more difficult for them to adopt coffee-farming as the one and only mode of family income. Some of them are:- Scarcity of labour is a major concern and given the intensity of labour required for adopting more of natural farming methods in coffee cultivation all throughout the year, this problem should be resolved by providing better opportunities to both labourers (who need to be paid reasonable income for their employment in coffee gardens) and farmers (who need to generate a decent income to pay off the labourers well). The scarcity of labour has thus resulted in a very high cost of labour charged which along with the huge coffee price fluctuations makes it all the more worrying for the coffee-cultivating farmers. The farmers do not possess any market knowledge about what the coffee prices are in the domestic and international markets. Their only network within the coffee chain is with the local traders or middlemen whom they sell the coffee produce in bags typically containing roughly 54 kgs of coffee. The M.S. Swaminathan NGO operating in Kalpetta, Wayanad currently only provides training and demonstration on ways of efficient coffee cultivation. Their primary function is to teach the farmers the various methods of coffee-capacity building. They also provide the farmers the opportunity to take certifications regarding coffee cultivation practices but given the limited source of income from coffee cultivation, most of the farmers except the large farmers do not avail this opportunity of taking farm-related certifications. However, they dont provide any financial help to the farmers. The funding support provided by the farmers is majorly provided by nationalized banks such as State Bank of Travancore and other district co-operative banks which provide loans at lower interest rates compared to the market rates. However, there are a lot of hidden cost charges in the loan which makes a loan very expensive during the time of settlement. So, the small and marginal groups of farmers have very little scope of negotiating their selling prices with the local traders as their urgent requirement for liquid cash to pay off their loan installments makes them more anxious. Adding to that, these group of farmers do not have any warehouses of their own to keep the harvest and sell them off when the local market offers higher coffee prices. The cost of carrying inventory in warehouses possesses an impounding effect along with the existing interest charges taken due to loans availed earlier. However, large estate farmers having the advantage of possessing economies of scale for co ffee cultivation in Wayanad, some of them do have their own warehouses and hence are able to make higher revenues than that of small and marginal farmers. Moreover, the farmers having lack of co-operation amongst themselves have not been involved in collaborative decision-making to form co-operatives for a better cause. Microfinance institutions are also not working in Wayanad, which makes the availability of funds more costly. The farmers are not in any way directly connected to the wholesalers or retailers of the coffee market. This makes the middlemen to pocket much of profit which could have otherwise been a part of the farmers profit. The NGOs also dont provide any help and assistance to increase the networking potential of farmers connecting them directly to the end-sellers in the market, thereby cutting out the need of middleman in the coffee chain. The main reason could be the strong lobbying from the local traders which makes their participation in the coffee chain inevitable. Lack of adoption of natural and eco-friendly methods such as rain water harvesting due to the excess costs incurred in implementing it. Although there have been certain government schemes to promote rain water harvesting in Kerala which are rare, the farmers being unaware of such schemes actually have not been able to avail them. Moreover lack of co-operation among the farming community creates hindrances in active engagement of such environmental friendly schemes. Conclusion After conducting a thorough research analysis of the coffee cultivation methods in Wayanad, we have tried to identify the major problems encountered by the farmers in adopting natural farming methods at the grassroot level. Although most of the sub-agricultural activities related to the coffee cultivation are done through natural farming instead of organic farming, still the farming method is not entirely natural. This is because of the following reasons listed below:- Organic farming although increases the cost of coffee cultivation by a certain extent, is a proper mechanism to fight against pests and insurmountable diseases. It also brings along with the flavor highly regarded in the coffee market. Coffee cultivation being a major source of income, farmers gives strong emphasis to the farming technology used so that they can maximize their income as much as possible. Simple natural farming technology needs much more labour than that for organic farming which makes it all the more costly given the high costs of labour in Wayanad. However, with proper guidance from NGOs about the modern methods of natural farming which are highly efficient and the availability of cheap labour, the farmers can incorporate natural farming in the long run which would be a beneficial cause from all angles. Interviewees The following people who have been interviewed have provided extensive support in revealing necessary information for completion of our social development project. They are:- Name:- N. Gopalakrishnan, Farm Manager of M. S. Swaminathan Research Foundation (NGO) Office: Puthorvayal, Kalpetta, a small town in Wayanad Cel No:- +91- 96561-02590 Kindly ask Anil to add three more names including the One whom he has interviewed. Please follow the above format

Theater in the 1920s Essay -- Plays

In the 1920's, the theater was considered the scene of a " 'curious conflict' between realism and a freer form of theatricality". (MacGowen, viii) There were many famous playwrights of the era. Among these were Thornton Wilder and, probably the most prominent playwright, Eugene O'Neill. These two authors used many of the same themes in their writing; romanticism was a popular one. However, they each also used themes and styles of writing that set them apart from other writers. The values that were promoted in the works of Thornton Wilder included those of Christian morality, the community, the family, and the "appreciation of everyday pleasures". ("Wilder", Discovering Authors) Wilder was more of a realist than a romantic, though in his writings "emotions run deeper than wild", a romantic quality. (Grebanier, 5) His plays were meant to bring fresh life and meaning to the "terms of the spiritual life". (Burbank, 21) Some other themes include faith, love, humility, sacrafice, and the role and responsibility of the artist in society. (Burbank, 22) Eugene O'Neill's plays consistent...

Coffee and Starbucks Essay

Starbucks has been the most successful coffee chain using their aggressive expansion strategies to surpass its competitors. Through its expansion, Starbucks has focused on creating a dense network of stores all around US, while also opening up new locations all around the world. However, Starbucks’ aggressive expansion strategies have posed major threats to its financial health such as tight cashflows, increase debts, poor liquidity ratios and etc. In addition, this approach can exacerbate competition among close Starbucks stores. Due to the aggressive expansion, Starbucks has lost its internal focus in its core business coffee and its unique â€Å"Starbucks Experience – third place†. The issues are how Starbucks can stay profitable in the future and at the same time sustain its dominant position in the gourmet coffee industry. We have examined the industry analysis that focuses on the industry trends, the firm competitive environment and followed by a SWOT analysis on Starbucks. Finally, we look at the company strategy analysis that focuses on the Starbucks’ strategic intent and its strategic position. From these analyses, we recommend a few options where Starbucks should pursue moving forward in order to avoid further decline and sustain its dominant position. .:Company Background & History:. Starbucks Coffee, Tea and Spice was established in 1971 by Jerry Baldwin, Zey Siegel and Gordon Bowker in Seattle to sell roasted coffee beans and coffee machines. (See Exhibit 1 for timeline) At that time, the founders’ philosophy was to provide high quality coffee and educate the public the art of appreciating fine coffee. It was the founders’ passion and strong commitment on educating the public that attracted Howard Schultz to join Starbucks in 1982 as the head of the marketing department, overseeing the company’s retail stores. On one of his business trips to Milan, Italy, Schultz stumbled upon an opportunity to revamp Starbucks and shift its focus from its original business activities. Schultz’s new business proposition for Starbucks was to serve freshly brewed coffee at their outlets which he sold to the founders without success. After many unsuccessful attempts, he left the Company. In 1987, Schultz acquired Starbucks from the founders and changed its name to the more abbreviated ‘Starbucks’ and modified her logo to what we see today. After the acquisition, he introduced the idea of ‘The Starbucks experience’ to all Starbucks’ outlets; that is to create a comfortable atmosphere for patrons to relax. From then on, every Starbucks outlet was the perfect duplicate of this concept. In 1992, Starbucks had launched an IPO and its common stock was being traded on the Nasdaq. In 1995, Starbucks venture overseas and formed a joint venture with SAZABY Inc to open Starbucks stores in Japan. In 1996, Starbucks first oversea outlet was opened in Tokyo. Today, Starbucks has a total of 7,087 Company operated stores and 4,081 License stores in US. Additionally, it has 1,796 Company operated stores and 2,792 Joint Venture and License store operating in other 43 countries. .:Definition of the Industry, Competitors and Scope of Analysis: Generally, Starbucks is in the Food and Beverages industry. However for the purpose of this paper, we would define Starbucks to be in the gourmet coffee industry with the following competitors : †¢Coffee Bean and Tea Leaf; †¢Costa Coffee; †¢Caribou Coffee (See Exhibit 2 for a brief write up on reasons for the choice of these competitors and some background information of them) For the purpose of this paper, our analysis will be focusing on Starbucks in US and Australia. The next section provides an overview of the gourmet coffee industry and the competitive environment in US and Australia. .:Overview of the Industry:. .:Political Forces:. Generally both the US and the Australia political situation appeared to be well established and stable. This will provide a good platform for both current businesses and new businesses to operate in. In US, despite the current verge of recession, the political mood is still likely to favour increased regulation of businesses. In addition, even though international tensions are likely to remain but their impact on political stability and economy will remain minimal. Similarly in Australia, the political climate is likely to remain relatively stable. Although the relationship between the federal government and the states had been rocky in the past; it has improved after the introduction of a more stable formula for revenue distribution. .:Economical Forces:. US: Real economic growth is expected to slow from an estimated 4% in 2008 to 3. 8% in 2009. The modest slowdown reflects the impact of lower demand from its trading partner. As these exists imbalances in the economy and the poor short-term outlook for growth, it is assumed that conditions in the US are now recessionary and that growth will remain very weak in 2009. This will in turn affect the GDP and the disposable income of its residents. Australia: Traditionally, rapid growth in Australia has been slowdown recently due to recession. Improved monetary and fiscal management have reduced macroeconomic volatility, but risks and imbalances are present. The low domestic savings rate renders the banking system dependant on foreign financing. The current account deficit is large, and international financial markets may start to worry about the underlying causes. Bubble conditions also seem to exist in the housing market. .:Socio-cultural Forces: Consumers’ Perceptions and Disposable Income:. US: There had been an increase in coffee consumption in the US market though the rate had slowed down in 2005 posing threats to coffee retailers. Recently, US consumers had increasingly opt for healthier hot drinks such as tea and RTD beverages which affect coffee consumption rate. The trend is likely to continue, leading to decline in coffee consumption. Australia: Coffee sales had experienced quite lukewarm growth from 2000 to 2005. The culture of cafe had caused more people to opt for on-trade sales coffee at the cafe instead of home-brewed coffee. According to BIS Shrapnel, people increasingly tend to go to cafes for their coffee and there is an increase of 50% within 2 years in coffee consumption. .:Technological Forces: Technological Developments:. Technological changes have created many new products and processes. It helps to reduce costs, improve quality and lead to innovations which in turn benefits consumers as well as organizations. Many organizations in the gourmet coffee industry had recognized the importance of providing wireless internet access and Wi-Fi hotspots to its patrons. These technology advances had created a leisure place for patrons to surf net or hang out after home and work. Most of the organizations had also introduced automated coffee machines to speed up the brewing process so as to shorten waiting time. To further improve business operations and efficiency, some organizations have also make use of information technology systems to help them run their businesses more smoothly. .:Environmental Forces:. With major climate changes occurring due to global warming, many organizations in the gourmet coffee industry had increased their environment awareness by reduced the usage of disposable cups to serve coffee and increased the use of ceramic mugs. Furthermore, the organizations had also reduced the size of their paper napkins, paper bags and in store garbage bags. The organizations were also encouraged to purchase Fairtrade certified coffees so as to promote responsible environmental and economic efforts. The following section presents our analysis of gourmet coffee industry with the aid of Michael Porters 5 Forces model. .: Analysis of Gourmet Coffee Industry- Porter 5 Forces:. Please refer to exhibit 3 for the criteria used for the scoring of each forces and an analysis of each forces. Force #1: Threat of New Entry:. †¢Threat of new entry is high. †¢High start up cost involved in purchasing equipments, sourcing for coffee beans and training barista. †¢Strong brand identity leading to high switching cost for consumers Score: 10 Force #2: Threat of Substitutes:. †¢Substitutes are gourmet coffee of a different brand †¢Current gourmet coffee industries is saturated †¢High switching cost. †¢Threat of substitutes considered to be relatively high Score: 6 Force #3: Bargaining Power of Suppliers:. †¢Majority of commercially available coffee beans come from a few industrializes countries. †¢Increase the cost of coffee houses in sourcing and gaining access to these high quality coffee beans. †¢Bargaining power of suppliers is relatively high Score: 5 Force #4: Bargaining Power of Consumers†¢Bargaining power of customers is relatively neutral. †¢Current player gained brand loyalty †¢Product differentiation helps to retain current customer and attract new customers. †¢However price sensitive customers might seek for cheaper alternative. Score: 0 Force #5: Rivalry between Competitors:. †¢Intensity of rivalry is moderate. †¢Brand identity and high switching cost is relatively unfavorable to new player that has just entered the market. Score: 3 Conclusion:From the above analysis, we noted that the threat of new entry, the bargaining power of the supplier and threat of substitutes are relatively high. On the other hand the bargaining power of the consumers is neutral and the intensity of rivalry is moderate. Hence from the above.

Pride and Prejudice Argumentative Essay Essay

Part I Select three of the identity categories below and name or describe at least 3 related stereotypes for each: †¢ Race †¢ Ethnicity †¢ Religion †¢ Gender †¢ Sexual orientation †¢ Age †¢ Disability |Category |Stereotype 1 |Stereotype 2 |Stereotype 3 | |Religion |Fanatical Christians |Islam extremists |All mormons are poligamists | |Gender |Men should never cry |Women can be in power because of |Pink is for girls | | | |their periods | | |Age |As you get older you cannot learn |Older people are not as sharp as |Old people are not interested in | | |new things |younger people |sex |. Part II Answer each question in 50 to 100 words related to those stereotypes. Provide citations for all the sources you use. What are the positive aspects of stereotypes, if any? Some stereotypes have been found to have a positive view of certain groups by other minority groups, Asian Americans are admired for â€Å"placing a high value on intellectual and professional achievement† and â€Å"having strong family ties†, Hispanic Americans â€Å"take deep pride in their culture and work hard to achieve a better life† (R.Schaefer, 2012), African Americans â€Å"have made a valuable contribution to American Society and will work hard when given a chance† (National Conference of Christians and Jews 1994). Another positive aspect of stereotyping (and I had to dig to find it) is that middle-class or afflcuent African Americans’ feelings of self esteem and self-image are more positive than those of comparable Whites. Our text does not tell us why just that it has been measured and exists and that one positive aspect. What are the negative aspects of stereotypes? Stereotyping has caused people to view certain groups of people in a negative light, even though people do not express such views openly, prejudice and stereotyping still exists. In an article written by Tim Giago, â€Å"National Media Should Stop Using Obscene Words†, Tim describes how the term â€Å"Redskins† is so readily used in football and how derogatory it is to hear for Native Americans. He likens the use of this term to such terms as â€Å"nigger†, â€Å"gook†, â€Å"kike†, and â€Å"wop†, and expresses how â€Å"ridiculous† it is to hear the fans doing the â€Å"tomahawk chop†. This is modern day stereotyping in a negative way and it should be stopped. Why do large corporations have the right to offend and stereotype? This should be stopped. Part III Answer each question in 50 to 150 words related to those stereotypes. Provide citations for all the sources you use. Define stereotypes and prejudice. What is the difference between stereotyping and prejudice? Use examples to illustrate the differences. According to Racial and Ethnic Groups, by R. Schaefer, stereotypes are unreliable, exaggerated generalizations about all members of a group that do not take individual differences into account. Prejudice is a negative attitude toward an entire category of people, such as a racial or ethnic minority. The difference between prejudices and stereotypes is that prejudice is learned over time by people who influence a person as they are growing up and books, movies, Internet and tv also play a part in a person becoming prejudice. Stereotypes are beliefs about people which are generally accepted that are based on something previously accepted about them. Examplese of some stereotypes are: all women are bitches, or all Arabs are terrorists. Examples of prejudices are: being afraid if you are on the bus and see a mentally ill person get on the bus because you are afraid that they may become violient. Statistic show that mentally ill people are no more or less prone to violence than normal people, please see this link about mental illness and violence: http://depts. washington. edu/mhreport/facts_violence. php What is the relationship between stereotyping and prejudice? Stereotyping and prejudice are not the same but can seem similar in a way, however the difference is important. There can be a stereotype about girls only like pink and boys only like to play with guns but a prejudice is when you are racist or have a â€Å"negative attitude toward an entire category of people† (R. Schaefer, 2012). What can be done to prevent prejudice from occurring? Diversity training and awareness is a way to prevent prejudice from occurring in the workplace. Education about diversity is a way to prevent it at schools. Much studying has been done about the prevention of prejudice but unfortunately if the training and/or education is not followed up with practice and further education and training it can lead to people going back to their old habits. This means that we must be diligent about fighing prejudice in our society, in our homes, at work, and in our schools. www. wikipedia. org Religious fanaticism http://en. wikipedia. org/wiki/Religious_fanaticism Main Street Plaza www. latterdaymainstreet. com A Community for Anyone Interested in Mormonism. Religious Stereotypes Venn Diagram According To Google: Expanded Mormon Edition www. religious-stereotypes-venn-diagram-according-to-google-expanded-mormon-edition Cracked. com 5 Gender Stereotypes That Used To Be the Exact Opposite By: J. F. Sargent April 24, 2012. http://www. cracked. com/article_19780_5-gender-stereotypes-that-used-to-be-exact-opposite. html#ixzz2KNtJBSML www. discoveryfit&health. com 10 Stereotypes About Aging (That Just Aren’t True) by Tom Scheve and Christine Venzon http://health. howstuffworks. com/wellness/aging/aging-process/5-stereotypes-about-aging6. htm Racial and Ethnic Groups, Thirteenth edition, by Richard T. Schaefer. Published by Merrill Prentice Hall. Copyright  © 2012 by Pearson Education, Inc.